In Texas, younger orquestas also started taking on rock and r&b stylings. Little Joe and the Latinaires, could do more ranchera style, more English-langauge rock/rhythm & blues, and some stuff in the middle.
These groups did not overtly highlight the fact that they were Mexican-American, and to a certain degree even masked it. There were some moments in they revealed it, as in the introduction to Texas-born Sam the Sham (Domingo Zamudio) and the Pharaohs' "Wooly Bully" from 1965. Thee Midniters of East L.A. did a song called "Whittier Boulevard," an instrumental with a brief "Arriba, arriba!" at the beginning and named after a popular place for cruising ground for young people at the time.
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